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Last Updated date 03-11-2023


  1. The https://alacritys.in/ and any sub-site (“Website”) (hereinafter referred to as “our”, “us”, “we”, “Company” “our affiliates”, or “our assignees”), having its registered office at 171, lane 4, phase 1, Indraprastha society, Hadapsar, Pune- 411028, Maharashtra, India.
  2. How this data and information are collected, reserved, joined, stowed, and treated by us (i.e., the Company) is addressed in this Privacy Policy (“Policy”).
  3. This Policy applies to all data/information collected through our Website when you place an order for our services and/or products on the Website and/or any related services, sales, or marketing or when you browse our website.
  4. When you access the Website and/or use our services, you trust us with your personal information. We take your privacy very seriously. To provide you with the services, we (i.e., the Company) need to collect various data and information from you.
  5. Please take some time to read through it carefully given its importance. If there is any term in this policy that you disagree with, you can discontinue the use of our website and/or our services.
  6. You shall not assign or transfer any right or obligation that has accrued to you under this Policy and any attempt by you to assign or transfer such rights and obligations, shall be null and void.
  7. We may assign, novate, or transfer any or all rights and obligations that accrued in our favour under the Policy, at our sole discretion, to our subsidiaries, affiliated entities, or any other third party. Please read this Policy carefully as it will help you make informed decisions about sharing your personal information with us.  


Our Website and/or services are not directed to, and we do not knowingly collect personal information from, any minor person or persons under 18 (as per applicable law).

If you are a minor or under 18 years of age and have entered this Website and/or services, you must immediately stop accessing or using the Website and/or services.

Under no circumstances may you use this Website and services or submit personal information to us if you are a minor or under 18. We are committed to compliance with all applicable regulations, laws, and rules.  


By accessing or using the Website and/or the services, you consent to providing us data in the ways listed below. However, we will not collect certain data, which we regard as sensitive without your explicit consent.

We collect the data that is essential for us to provide you with services in the best manner possible.


We collect personal information that you voluntarily provide to us when expressing an interest in obtaining information about us or services and products listed on the Website when participating in activities on the Website or otherwise contacting us.


Our website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you.

We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice/policy of every website you visit.


Cookies: When you visit the Website and/or use any service, we may send one or more cookies — small text files containing a string of alphanumeric characters — to your computer or device that allows us to uniquely identify your browser, computer, or device.

This may also include information such as your Internet Protocol (“IP”) address, unique device identifiers, your browser settings and specifications, and information about how you use the Website and/or services (e.g., the pages you view, the links you click, how frequently you access the Website and/or services, and other actions you take on the Website and/or services over some time).

Log Files: We may record log file information each time you access or use the Website and/or services. This information may include information such as your web request, IP address, browser type, unique device identifiers, information about your device, referring or exit pages and URLs, number of clicks and how you interact with links on the Website and/or services, domain names, landing pages, pages viewed, and other such information.

Clear Gifs: We may employ clear gifs (also known as web beacons or pixel tags) which may collect information about you, your computer or device such as your web request, IP address, unique device identifiers, browser type, information about your device, pages viewed, information about cookies, and all of which can show your Website and/or services usage patterns.

We do not collect any special categories of personal data (sensitive personal information) via our Website:

Sensitive personal information includes -

Information revealing racial or ethnic origin; political opinions; religious or philosophical beliefs; trade-union membership; the processing of genetic or biometric data to uniquely identify a natural person; information concerning health; information concerning a natural person’s intimate life or affectional orientation or gender expression; and in some cases, social security numbers or financial information.


Cookies can be removed using privacy preferences in the user’s browser or application or using general system privacy settings (such as those available in the Android operating system, for instance).

After that Setupad will not be able to serve relevant targeted advertising and will continue serving general non-personalized ads.

  1. Please refer to browser instructions to decline the saving of cookies:
    Chrome: https://support.google.com
    Firefox: https://support.mozilla.org
    Safari: https://support.apple.com
    Internet Explorer: http://windows.microsoft.com
  2. Declining cookie saving can affect normal site operation.
    For changing privacy settings on mobile devices please refer to the following instructions:
    Android: https://support.google.com
    iOS: https://support.apple.com


You will be required to select the preferred payment method from the options made available to you. This can include options such as auto-pay, payment of cash to our collection agents, or payment via UPI, or credit cards among others.

Our payment/channel partners may need to verify your bank account details, date of birth, debit or credit card information, and other related details. While we have appropriate agreements in place with these third parties, we do not accept any liabilities that may arise from our use of/reliance on such third-party services.  


We use personal information collected via our Websites for a variety of business purposes described below. We use the information we collect or receive:

  • To provide services in the best possible manner.
  • To process payments, and communicate with you about orders, products, services and promotional offers. display content such as wish lists and customer reviews and recommend merchandise and/ or services that might be of interest to you.
  • Perform internal operations necessary to provide our services.
  • To communicate with you and respond to your requests, such as to respond to your questions, and contact you about changes to the services, and new products and services.
  • To provide customer support, including resolving your concerns about using the Website and/or services.
  • To send you marketing and promotional communications.
  • To send administrative information to you.
  • Fulfil and manage your orders for contractual reasons.
  • Request Feedback.
  • To enforce this Policy, and otherwise to carry out our obligations and enforce our rights in relation under this Policy and Terms of Use that may be notified by us from time to time.
  • To investigate or address claims or disputes relating to the use of our services, or as otherwise allowed by applicable law, or as requested by regulators, government entities, and official inquiries.
  • Trying to protect against or prevent actual or potential fraud or unauthorized transactions or investigating fraud that has already taken place.
  • For any other lawful purpose, or other purpose that you consent to.


We will only keep your personal information for as long as it is necessary for the purposes set out in this Policy unless a longer retention period is required or permitted by law (such as tax, accounting or other legal requirements).

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymised it, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

If you wish that we no longer use your information to provide you services, contact us at contact@alacritys.in and we will respond to your request to access or delete your information within 30 (thirty) days of receipt of such request.

In addition, some types of information may be stored for an infinite duration due to legal requirements or technical constraints, and will, if practical, be blocked from further processing for purposes that are not mandatory by law or when consent is withdrawn.

The information that you provide may be stored or transferred in our systems or on the systems provided by our third parties


We strive to keep your personal information secure and make reasonable efforts to ensure that appropriate security and technical controls are implemented to ensure data security. However, please note that no method of transmission over the Internet, or method of electronic storage, is 100% secure.

While we take into account the sensitivity of the personal information we collect, process and store, and the current state of technology to use these measures to protect your personal information, we cannot guarantee its absolute security. 

We use appropriate technical and organizational security measures to ensure a level of protection for personal data appropriate to the nature, scope and purpose of processing personal data, the risks associated with such processing, and the likelihood and severity of the harm that may result from such processing.

You as the user of the Website are responsible for maintaining the security of any password, user ID, or other form of authentication involved in obtaining access to password-protected or secure areas of the Website. Unauthorized access to such areas is prohibited and may lead to legal consequences.

We also do not guarantee that personal data will be completely protected. Any transmission of personal data by you is at your own risk. We are not responsible for the circumvention of any privacy settings or security measures contained on the Website, including through the illegal acts of third parties.  


We use one or more outside payment processing companies to bill you for the products and services listed on the Website.

To the best of our knowledge, these companies do not retain, share, store or use personally identifiable information for any other purposes.

We are very protective of your data and do not share any sensitive or personal data about you with any third parties unless necessary.

However, we may share your information with third parties in the following circumstances:

  • To dealers and distributors of the products so that the products are delivered to you in a time-bound manner.
  • To service providers, subcontractors, partners, vendors, consultants, and other companies (whether in or outside India) that help us service you in the best possible manner or relation to any of our legitimate business purposes.
  • To our affiliates, parent companies, subsidiaries, and other related companies (whether in or outside India), all for the purposes noted above or otherwise in this Policy.
  • To third parties for research, marketing or advertising purposes.
  • To allow us to pursue available remedies or limit the damages that we may sustain.
  • While negotiating or about a change of corporate control such as a restructuring, merger or sale of our assets, we may have to disclose our databases and information we have stored in the course of our operations.
  • To other third parties subject to your consent.
  • To enforce this Policy, and otherwise to carry out our obligations and enforce our rights in relation under this Policy and Terms of Use that may be notified by us from time to time.
  • To any governmental authority or law enforcement officers who request or require any information and we think disclosure is required or appropriate to comply with laws, regulations, or a legal process.


You have the right to request that we correct any inaccurate personal information about you. You may also request to review, correct, update, suppress, or object to the use or processing of your personal information that is collected through the Website.

You may review, update, correct or delete your personal information collected through the Websites and/or services by e-mailing us at contact@alacritys.in.

Please be specific about the personal information you want to update in your request. For example, you can ask us to delete your personal information from our database or restrict how we use your personal information.

We may need to confirm your identity before processing your request. We try to handle all requests as quickly as possible, but in some cases, depending on the nature of the issue and the necessary follow-up steps, it may take up to 30 days.

You have the right to have your personal information erased. You also have the right to object to us processing your personal information in certain circumstances. However, this right to object may not exist in certain situations, such as when the processing of your personal information is necessary to fulfill your orders, take steps before entering into a contract, perform a contract already concluded, or if the personal information is relevant to a legal dispute or complying with applicable law. In such cases, we may not stop processing your personal information.

You also have the right to complain about applicable law for an alleged privacy breach.

Please note that we may need to retain certain information for recordkeeping purposes and/or to complete any transactions that you began before requesting a change or deletion.

It is possible that some residual information will remain in our databases and other records, even if it is not removed. In addition, there may be certain information that we are unable to allow you to review for legal, security, or other reasons.


By placing an order on our Website, you agree to allow us to share your information with dealers and distributors of the products listed on the Website so that the products can be delivered to you in a timely manner.

We may share your personal information with certain companies that help us with our operations. However, we do not sell or provide your personal information to other companies for marketing purposes.

In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us.

For these providers, we recommend that you read their privacy policies so you can understand how your personal information will be handled by these providers.

In particular, remember that certain providers may be located in or have facilities that are located in a different jurisdiction than either yours or ours. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.

Once you leave our Website or are redirected to a third-party website or application, you are no longer governed by this Policy or the Terms of Service/Use for our Website.  


We may have to share your data with the parties -

  • Internal Third Parties as set out in the Glossary.
  • External Third Parties as set out in the Glossary.
  • Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other companies or merge with them.

    If a change happens to our business, then the new owners may use your data in the same way as set out in this privacy notice. We require all third parties to respect the security of your data and to treat it by the law.

    We do not allow our third-party service providers to use your data for their purposes and only permit them to process your data for specified purposes and by our instructions.


Some of our external third parties may be based outside the Indian Economic Area so the processing of your data may involve a transfer of data outside this economic area.

Whenever we transfer your data out of this economic area, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

We will only transfer your data to countries that have been deemed to provide an adequate level of protection for personal data by the Indian Commission.

Where we use certain service providers, we may use specific contracts approved by the Indian Commission which give personal data the same protection it has in India. For further details, see Indian Commission: Model contracts for transferring personal data to third countries.

Please contact us at any time by emailing contact@alacritys.in if you want further information on the specific mechanism used by us when transferring your data out of the Indian Economic Area.


Our disclaimers shield our company from potential legal problems. The specific content of the disclaimers may change depending on our partnerships and the nature of our business relationships, but they always address issues such as the accuracy of information, liability, and the nature of the partnership. They can help to clarify the relationship and responsibilities between our company and our partners.


We may update this Policy from time to time. Your continued access to the Website and/or use of our services after an update constitutes consent to the updated notice to the extent permitted by law. Please periodically review this Policy for the latest information on our privacy practices.

The personal data we have on you must be up-to-date and accurate. Please notify us if your information changes during your relationship with us.


We may send you service-related notifications from time to time, such as when we temporarily suspend our website and/or services for maintenance, security, privacy, or administrative purposes. We will send these to you via SMS/push notifications/email/WhatsApp/instant messaging, as we deem appropriate.


Alacritys welcomes constructive, insightful, and humorous comments, as well as critical ones (when expressed intelligently and politely).

We do not appreciate bad language, abuse, rudeness, gushing, commercial messages, or people pretending to be someone else. Libelous and defamatory comments are illegal and could result in legal action against the commenter.

Under the Defamation Act, Section 499 of the Indian Penal Code, we reserve the right to pass commenters’ information on to a claimant, so please ensure that your comment does not defame or libel anyone.

We do not publish every comment that is submitted, and we reserve the right to edit the ones we do publish for both style and content. Please feel free to contact us if you have any questions.


If you would like to: access, correct, amend or delete any personal information we have about you, register a request, or simply want more information contact us at contact@alacritys.in.


This Policy is published and interpreted in accordance with Rule 3(11) of the Information Technology (Intermediaries Guidelines) Rules, 2011 (“IT Rules”), which requires the publication of the name and contact information of the Grievance Officer on the Website so that users or any victim who suffers as a result of a violation of Rule 3 (outlined in this Policy and Terms of Use) by another person may file a complaint with us.

In accordance with the Information Technology Act, 2000 and the rules made thereunder, the name and contact information of the appointed Grievance Officer are provided below:

Our data grievance officer is Trupti Ladda accessible via email at: contact@alacritys.in. You can contact confidentially by email to enquire about the treatment of your personal information.


Any dispute, controversy, or claim arising out of or relating to this Policy will be governed by the laws of India and will be referred to confidential, mandatory, and binding arbitration in Pune, India.

The arbitration will be conducted in accordance with the Indian Arbitration and Conciliation Act of 1996. The arbitrator’s decision will be in writing and will be binding on both you and us. You agree to submit to the exclusive jurisdiction of the Courts in Pune, India, subject to the above.


By using our Website you agree to the terms and conditions set out in this Privacy Policy.

For any questions or concerns regarding the Privacy Policy and use of the Website, please contact Setupad at this email address: contact@alacritys.in.

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